A Big Startup Mistake: Hiring The Wrong Head Of Marketing Talk to young, aspiring marketers and many will glamorize working at startups—no bureaucracy, rapid-fire decision making, fun-and-games type of environment. In contrast, many will disparage large firms—slow, bureaucratic, pain-inducing decision-making processes. Yes, you can move faster in a smaller organization but there are a number […]
Top 5 Things You Need to Know Now in Hotel Digital Marketing: July Edition As hoteliers plan their Q3 marketing strategy, it’s important to keep a pulse on the evolving digital landscape to make a greater impact on performance. This month, Google announced updates to Google Image results, Twitter tests audio tweets, and CTV ads […]
Best Practices for Marketing During and After COVID-19 Marketers need to proceed with caution and empathy. A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on marketing (in some instances, laying off the entire marketing […]
Recession-Proof Marketing: Five Tips For Your Business To Ride The Tsunami Caused By The COVID-19 Crisis Businesses are bracing for impact: some will get wiped out, some will have the surf of their lifetime. Like riding a wave, it all comes down to how you catch it- or in this case, how it catches you. […]
How to Manage Social Media in a Global Crisis. We could keep using the word “unprecedented” when referring to the global public health crisis in which we find ourselves. But ultimately, whether or not a crisis of this magnitude could have been seen coming ‘round the bend or whether it’s been seen before has little […]
