How to Know When to Mention Covid-19 in Your Marketing, Sometimes it’s better not to do anything than to be perceived as capitalizing on the misfortune of others. File this column under: “Things that should never have to be written but unfortunately there is no choice.” If I had a dime for every coronavirus email or text I […]
Too many startup leaders deny the difference quality marketing makes and what they can afford. Whip-smart brand positioning drives revenues for enterprises from Apple to Zappos. But for growing organizations, cutting-edge marketing can feel like a luxury. The Small Business Association suggests companies budget 7 to 8 percent of revenues for promotion, yet the average small business allocates just 1 […]
5 Ways to Sabotaging Your Content Marketing Campaigns Do you want to drive more engagement and traffic via the social channels you are distributing your content to? Of course, you do. However, developing and managing effective modern content marketing and social media campaigns are easier said than done. With the dawn of a new decade, […]
The Top Business Apps For 2020 (Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images) LIGHTROCKET VIA GETTY IMAGES Here are five things in technology that happened this past week and how they affect your business. Did you miss them? 1 — Here are the top apps for businesses for 2020. Okta —a cloud identity company […]
The Top Landing Page Examples Landing pages act as both marketing collateral and sales tools. Learn the best practices for landing pages from these stellar examples. A business website is one of the key ingredients of a successful company. Of the 329 million people in the U.S., 293 million, nearly 90% of the population, are internet users. […]
