New Study On The Upside Of Being Shut Down: CMOs Identify Business Benefits Are there any benefits to working remotely, caused by the pandemic? Siegel+Gale, the global brand experience firm, talked with 26 marketing leaders from some of the world’s top brands, including CVS Health, Goldman Sachs, Fandango, NHL, Petco and Pfizer, on conducting business in […]
Zara owner sees online sales surge 95% in April Inditex, the owner of Zara, said online sales surged 95% in April as its stores were closed during the coronavirus lockdown in much of Europe. The company said it expected part of the shift to be permanent, with a quarter of Zara sales expected to be […]
How the Team-Building Business Has Reinvented Itself in the Pandemic Businesses nationwide are struggling to stay cohesive and stress-free while working from home. These leaders are looking for solutions. Kelly Leonard knows a lot of team-building games from his job at the famed Chicago-based improv troupe, the Second City. But his new favorite starts with everyone on Zoom writing down […]
Best Practices for Marketing During and After COVID-19 Marketers need to proceed with caution and empathy. A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on marketing (in some instances, laying off the entire marketing […]
7 Financial Lessons the Crisis Will Teach Us And how we can use those lessons to be smarter moving forward. The text messages, DMs, and emails rapidly arrived, all of them expressing a similar concern: My finances are in trouble. In seemingly just a few weeks’ time, our world was turned upside down. A public […]
