‘Buy Black Friday’ Campaign Launched By Facebook To Back Small-scale Black-owned Enterprises Before The Holiday Season Facebook has started an initiative to provide its support to small-scale businesses run by black citizens as the holiday season soon approaches. This ‘Buy Black Friday’ (BBF) initiative is launched in correspondence to a Friday guide to gifting by […]
Refocus Your Social Media Efforts During The Pandemic Many marketing executives, social media managers, and business executives have been struggling to adapt their marketing and branding efforts so their social media content remains relevant and appropriate during the pandemic. In a previous article, I addressed how you can use social media to communicate during a time of […]
If you build it (and your online presence) they will come: How to get digital marketing right Digital marketing for small businesses has never been more important. Why? Because the online marketplace remains relatively unaffected by the happenings of the real world. COVID-19 has shown us how those operating in the digital space can survive, if […]
Covid leaves 6m UK small businesses and 16m jobs in ‘precarious position’ Survey finds nearly two-thirds of entrepreneurs believe their business may not survive pandemic A shop in the City of London. One survey of 1,500 small businesses found a large majority expected trade to get worse. Photograph: Peter Summers/Getty Images An estimated 6m small businesses in […]
The Rules of Startup Success, According to Daymond John The ‘Shark Tank’ investor and entrepreneur reflects on the wisdom he’s gained from backing hundreds of startups–and learning to assess himself honestly Despite his success investing in hundreds of startups as an investor on Shark Tank, as well as his experience building FUBU into a clothing brand that has grossed […]
