Q4 Strategy Pivots for Marketers to Consider. Are we falling outside the sphere of influence? Influencers are far from losing marketing power. According to the State of Influencer Marketing 2019 report, 320 platforms and influencer marketing agencies have been created since May of 2018, and brands are still seeing a significant return on investment (ROI) from partnerships with content creators. […]
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Facebook includes Instagram in its transparency report for the first time But information on fake accounts and hate speech is missing Facebook is including Instagram in its transparency report for the first time, releasing data on how the company moderates content related to child exploitation, self-harm, terrorist propaganda, and drug and firearm sales. Notably absent […]
YouTube Is Erasing History. Under pressure to remove “extremist content,” platforms are purging vital human rights evidence. In war zones, evidence captured on smartphones can provide a path to justice — but platforms like YouTube and Facebook are getting in the way. In the Video Op-Ed above, the Syrian activist and archivist Hadi Al Khatib urges platforms […]
CNN May Launch Its Own Digital News Platform to Compete With Apple, Facebook Offerings The platform, which would most likely not carry the network’s branding, is being developed by an internal group called NewsCo. The details are still murky, but CNN has recently created a new internal group called NewsCo that is developing a suite of […]
YouTube to Sell Artists’ Merchandise Underneath Videos. YouTube has partnered with Merchbar to help artists sell official merchandise on their video pages. This collaboration allows artists with an official artist channel on YouTube to surface apparel, vinyl, and other forms of merchandise underneath their videos. Merchbar is currently home to over 1,000,000 items from 35,000 […]
