Instagram is the hot social platform of the moment, with more and more brands flocking to the platform to tap into the rising use of Stories and to pre-empt the platform’s greater shift into eCommerce. But could that influx already be impacting overall Instagram engagement? I mean, that probably makes sense. In late 2017, Instagram reported […]
This could be the beginning of a larger push at Facebook, and one which would be beneficial on various fronts. This week, the UK Competition and Markets Authority (CMA) has called upon The Social Network to do more to combat the sale of fake reviews on its platform, which could prompt expanded action. The sale of false reviews […]
After announcing its new Snap Games platform at its partner summit back in April, Snapchat has this week announced the first big game for the platform, with a new group shooter, along similar lines to Fortnite, from FarmVille creator Zynga. The game, called ‘Tiny Royale’, pits you and groups of your friends against others, in similar style to […]
YouTube announces new partnership with AXS to facilitate concert ticket purchases from videos Given the popularity of music videos on YouTube, it makes sense for the platform to add in more ways for users to purchase concert tickets direct from those clips. Indeed, the majority of the most viewed clips on the platform are music videos. YouTube first […]
Who are the major vendors? What should I be looking for? What are the costs? The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, […]
