Top 5 Things You Need to Know Now in Hotel Digital Marketing: July Edition As hoteliers plan their Q3 marketing strategy, it’s important to keep a pulse on the evolving digital landscape to make a greater impact on performance. This month, Google announced updates to Google Image results, Twitter tests audio tweets, and CTV ads […]
Pinterest Reaches 60% of US Women Pinterest published a new report ahead of International Women’s Day which details what its largest demographic is searching for. Traditionally, Pinterest has seen more use among women than men. The report indicates that Pinterest reaches 60% of all US women, including 80% of moms and 75% of millennial women. […]
Is Paid Search Right for Your Business? Before you dive into PPC, evaluate whether or not it makes sense for your brand. As an entrepreneur, you’re probably familiar with SEO (search engine optimization). After all, it’s one of the best ways to boost awareness about your brand and collect new leads. However, you probably also know how […]
Digital Marketing Basics Set your Money on Fire This marketing expert and agency CEO has seen companies waste huge amounts of money on terribly ineffective marketing. He’s out to prevent you from doing the same. Imagine a CFO saying, “Well, I’m not a CPA, so I don’t know the difference between an income statement and […]
Startup talent on job search engines that aren’t LinkedIn It’s not the only job search engine out there. Probably the most famous job search engine is LinkedIn, but that doesn’t mean it’s the only one. It also doesn’t mean it’s the one that will stay on top forever–remember when Monster.com was the best place to find candidates and […]
