Google: 6 Need States Influence Search Behavior A research project by Google discovered a hidden way that consumer needs influenced search behavior. The researchers assert that these behaviors drive intent. Google concludes that marketers can drive more growth by tapping into these hidden need states. This research was published in 2019, but somehow it did […]
Digital Marketing To Video Marketing When the digital marketing age first dawned, most companies started out their digitized efforts by focusing on things like building websites for their companies, learning how to use analytics, creating digital and social media ads, and figuring out how to rank in search engine results. Little by little, companies and […]
Technical Training Can Help to Improve Your SEO Improve your SEO strategy by getting technical. Traffic is crucial to any online business. You can rely on your paid marketing efforts or leaning into a variety of social channels, but if you aren’t capitalizing on organic traffic, you’re missing out on a huge opportunity. Organic search […]
Meta Tags Are Still Relevant to SEO If you include quality keywords in your meta tags, Google is more likely to list your site higher in web search results. Within the constantly shifting guidelines for what does and doesn’t boost a website’s SEO, meta tags typically don’t garner much attention. They don’t directly impact Google […]
How AI Will Change The Way We Work In 2020 Several ways in which innovation in AI and machine learning (ML) will change our lives in the next five years. If there is one technology that has become the buzzword of this decade, it would be artificial intelligence (AI). In the beginning of 2010s, consumer natural-language […]
