The meaning of On-site and Off-site SEO. The term Search Engine Optimization is abbreviated as SEO. It refers to the updating of the website and its related factors in order to get noticed in the crowded marketplace on the internet. To bring your business in front of people, optimizing the webpages and the content in […]
Create Google Assistant Actions with Structured Data Google announced that publishers can now create how-to “actions” for Google Assistant by using structured data. This is an opportunity for publishers to expand their reach to a wider audience on Google Assistant. What are Google Actions? Google actions are a way to interact with Google Assistant. While […]
5 Ways SEO Helps Marketers Work Smarter with Bigger Brands If you take the same approach to big brands as all other companies you work with, you are limiting your results. This is true regardless if you’re working in-house or on the agency side of digital marketing Larger brands have unique challenges and untapped potential. […]
10 Alternative Ways to Level Up Your SEO Skills Ask a seasoned SEO how to get good at the trade and many will give you similar advice. You may be directed towards conferences or industry news sites. These are excellent ways of building your knowledge of theory. Learning theory alone is not enough, others will say. You should […]
How to Create the Optimal Website Structure The structure of your website influences the experience of the people who visit it. I often find myself wanting to leave a website when it becomes challenging to find the information I am looking for. And this is what you want to avoid at all costs. To start […]
