7 Ways to Make Organic & Paid Search Work Together Paid and organic search both rely on search engine results pages to attract clicks and traffic to our websites. Often we target the same audiences with both channels and within them find ways to align them. In some organizations, PPC and SEO are done by […]
Google’s Mueller Discusses Site Demotions, a publisher with a long list of reasons why their site may have been demoted asked why the site was demoted in Google search results. John Mueller explained why the issues the publisher suspected weren’t necessarily the reason why the site was demoted. Why is My Site Demoted? The question […]
Why News SEO Is Crucial to Publishers Covering the Coronavirus Pandemic If you’re a publisher, you already know that news SEO is absolutely crucial. You might have also learned that optimizing stories for Google News and Google universal search results is fairly difficult to do on the fly. However, if you’re an SEO or PR […]
Google Algorithm Update 2020 Optimize for voice and stay focused on quality content for best Google search rankings. Has your traffic has shifted noticeably in the past month and you can’t figure out why? Google’s most recent core update in September brought new changes to their search algorithm, ever more finely tuning the way their mind spiders […]
Google’s SEO Best Practices Google published a brief guide full of best practices for websites that provide breaking news coverage. Specifically, the guide focuses on tools that news publishers can use to create a data rich and engaging experience for readers. Here are some of the highlights from the guide. Article Structured Data Google strongly […]
