Tag: searchenginejournal

Heatmaps Take Your SEO Strategy to the Next Level

How to Use Heatmaps to Take Your SEO Strategy to the Next Level Heatmaps are an essential tool for helping marketers understand how users interact with a website. Here are nine tips on how to use heatmaps to boost SEO. Heatmaps have been a mainstay of the digital marketing scene for a while now. They’re […]

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SEOs Helps Sales Team to Drive Business Growth

How SEOs Can Work with the Sales Team to Drive Business Growth Communicating with your sales team regularly will help take SEO and broader marketing tactics to the next level. Follow these tips for better collaboration. We are all familiar with the age-old tale of how marketing and sales teams once ran in complete silos. […]

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Your marketing needs an overhaul

10 Signs Your Digital Marketing Strategy Needs an Overhaul Not seeing results from your marketing campaigns? If you’re looking for a sign that your digital marketing could use a makeover, check out this list. One of the surest signs that your digital marketing is falling flat is if you’re not seeing the results you want […]

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Impressions Down on Google My Business

Google My Business Impressions Down 59% An analysis of COVID-19’s impact on local search finds Google My Business experienced a sharp performance drop. A study from Reputation.com of over 80,000 US listings finds that impressions are down an average of 59% across all verticals. However, there are signs that performance will turn around sooner than […]

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