Keywords and Digital Marketing: What Do You Need to Know? One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick-and-mortar store, a strong internet presence helps consumers find, learn about and ultimately purchase from you. As you scour […]
Improving results depends on how much valuable information you can collect and how you decide to use it. Without a doubt, Google Analytics is the best gift that Google has given us — a free website analysis service that provides information on how users find and use company websites. Web Analytics refers to the measurement and analysis of […]
How to plan SEO content that actually ranks Learn how to identify metrics for content goals, perform keyword research that drives SEO value and build your content calendar. Content has been king for a while now, but just because you wrote something doesn’t mean it’ll drive qualified traffic to your site. In fact, it doesn’t […]
How to Create Evergreen Content Right From the Start Evergreen content engages and educates readers for longer without a huge amount of effort. Once you master the art of writing “timeless” content, you can ensure your articles, e-books, and tutorials stay relevant for years to come. Below, I’m going to show you exactly why evergreen […]
News Corp agrees deal with Google over payments for journalism News Corp will receive ‘significant payments’ to feature news outlets in Google’s News Showcase Robert Thomson, CEO of News Corp, thanked Google’s CEO, Sundar Pichai, for his commitment to journalism. Photograph: Mark Lennihan/AP Google and Rupert Murdoch’s News Corp have signed a multi-year partnership that will […]
