There’s no question that Google is the primary focus when optimizing for SEO. That said, it should not be the only focus. Bing, Yahoo, and Baidu all have millions of users. These “secondary” search engines are often overlooked because of low market share. Consider this; Bing powers not only its own searches but Yahoo as well. When combined, […]
For some businesses, ranking for a larger region may make more sense than optimizing for a hyperlocal approach. This is especially true for service area businesses that offer services in various areas and may not get in-office foot traffic. Implementing a well-orchestrated regional SEO strategy can help extend your impression reach without breaking the bank […]
Over half of consumers, one study revealed, have used voice search to find local business information within the last year. Doesn’t that tell you where “search” is headed? Every day, millions of Americans rely on voice-activated devices to tell them the weather, wake them up in the morning and answer a plethora of random questions they’re curious […]
Voice search is more popular for e-commerce and other queries than ever. Here’s how to optimize your website accordingly, no matter your business. Today, voice search is more popular than ever, and this can greatly affect your website’s SEO. But because search using spoken queries differs from search using written ones, you need to optimize your site […]
Important changes are happening at Google and, in a world where marketing and algorithms intersect, those changes are largely happening under the radar. The future of search looks like it will have considerably less search in it, and this isn’t just about the end of the 10 blue links, but about much more fundamental changes. […]
