Customers have grown used to searching for exactly what they want. Here’s how to help your brand show up in search results at every step in the customer journey. Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of […]
Make this shift in your business writing for more effective copy. This is one of the foundational blocks of good writing. Active voice has multiple benefits: it’s easier to understand, it usually requires fewer words, and it makes a message stronger and more exciting. Compare “More than 10,000 customers have been helped by our service” to “We have […]
Always forgetting names? Try these tips. If you have trouble remembering names–or just meet many people during the course of your day and need to get better at it–don’t worry. There are some tried-and-true tricks that can help. Give the name meaning. During learning, the brain will try to make associations between new information and old […]
It may seem counterintuitive, but it works. In any sales job, selling should never be the end goal. True sales professionals, whether entrepreneurs or corporate suits, know that the heart of their jobs is about helping other humans solve pain points. So, stop and ask yourself if the training you’re getting would actually help someone […]
If you don’t make it easy to connect with you, you might be missing sales. When visitors come to your website, there are a few things they’re looking for. They want to know who you are, what you do, and probably most importantly-;how they can get in contact with you. Make it easy for your customers, […]
