According to Frost and Sullivan, B2B e-commerce will hit $12 trillion by 2020. While some of the same principles of B2C apply to B2B, the business systems that support the latter differ in scope, complexity, and scale. It is therefore important to employ the correct systems for your customers. This article will take you through everything […]
Google made a preview of the consolidated data view live early, go check it out now. One day after Google said it would be consolidating the data within the Google Search Console’s performance report to the canonical URL, the company decided to start the preview of the consolidated data view on Thursday, a month or so earlier than […]
Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program. In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — more than three times the number who started […]
Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search presence. Globally, it’s estimated that approximately 1.3 billion people live with some form of distance or near vision impairment. In the past, vision impairment may have hampered their online screen experience, but thanks to […]
To stay on top today, you need to be diligent in assessing your site’s usability and the quality of its content. Over 10 years ago, I predicted that Google could use quality scoring for organic rankings, and I also proposed a number of ways they could quantify the quality of websites and specific factors that […]
