Learn about the latest SEO trends. MarTech Today’s “ Enterprise SEO Platforms: A Marketer’s Guide” has been updated for 2019. Compiled from the latest research, this 61-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their customers. Also included […]
The definition of long-tail keywords is not synonymous with the number of words typed into the search query, but rather the search volume they produce. Here’s how it works. If you’re responsible for overseeing the SEO strategy for your company, odds are you’re evaluating keywords to determine which ones to focus on. Many professionals mistakenly […]
Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels. Analyst firm Juniper Research is predicting “nearly 8 billion digital voice assistants to be in use by 2023.” That represents annual compound growth of more than 25 percent. It’s a very aggressive estimate that depends on continued smartphone […]
Ongoing education, conferences and case study discussions not only help clients but also your own career growth. Weekly rank tracking. Optimization meetings with the media, copy, UX and dev teams. Monthly analytics reporting with the client. And decks. So many decks. With so much on one’s plate, it can feel like there is not much […]
The following is an overview of the link building process for those who want to create links that last. The details change from niche to niche. But the overview is the same. Regard this as a template that can be adapted for your situation. 1. Cultivate Natural Citations with Solution Pages A link building strategy that is […]
