As a small business owner getting ready to build your first website or redesign your existing one, you might wonder what you should be considering in terms of making your web design search engine friendly. There are lots of things to take into account, but here are the five key things that you should know […]
The customer retention programs that you use should be made so that you can keep your customers around for many years to come. You are trying to create a simple way for people to come back to your company and feel like they are an important part of the company. You are investing in the […]
I’ve been considering ranking factors this year and asked several leading SEOs for a reality check (Real World Ranking Factors). The feedback I received confirmed the direction of my thoughts about ranking factors. Google’s algorithm has changed dramatically. While ranking factors still matter, content factors may be playing a larger role. SEO Ranking Factors Evolve Search […]
Fifty percent of every buying decision is driven by emotion. Which, for anyone responsible for bringing a product to market, makes a recent Forrester Research survey a concern. It reported that 89% of the respondents felt no personal connection to the brands they buy. Simply put, the foundation of the marketing communications industry–the consumer’s emotional […]
We have hired a few new people at Distilled—we’re always growing—but as I was explaining the Keyword Planner to our new hires I realized that we are all thinking the wrong way for the future of online marketing. One of my colleagues, Tom Anthony, has a very scientific way of explaining it: The new query according […]
