Facebook Used to Be an Essential Marketing Tool An Inc. survey of small-business owners illuminated discontent over data privacy, increasing ad costs, and flagging returns. In 2013, AHS Consulting founder Amna Shah started boosting her business’s presence on Facebook. She and her employees worked to build out a page with information about the Chattanooga, Tennessee-based company, […]
Are Company Retreats Good for Productivity? Small business owners can improve productivity by investing in a company retreat. Simply getting away from the stressful atmosphere of the workplace can do a world of good. Your employees can work only so hard before cracking. A company retreat allows them to regroup and rediscover their passion for […]
Starting A Business After 50: How To Manage The Financial Risk Transitioning from your nine-to-five career to becoming a business owner after 50 may sound enticing, with the freedom to set your own hours and profit from your passions. But midlife entrepreneurship comes with financial risks, too. Here’s how to manage them and set yourself […]
How to Be a More Eco-Conscious Business Traveler Consider these tips the next time you travel. As individuals take more interest in their own carbon footprint, governments and corporations have begun implementing drastic changes to help protect the environment. This is especially pertinent for business travelers. When you’re always on the go for your work, even small, […]
5 Steps for Small Businesses to Build a Marketing Road Map. Build long-term value by connecting your tactical marketing work to strategy. Marketing teams at companies of all sizes are frazzled. And for good reason. There is a constant stream of “new” — new channels to explore, new audiences to target, and new analytics tools to measure […]
