4 Ways To Maximize Your Social Video Ads With the right tools and a focus on optimization, you can have more mileage out of your social video ads.GETTY Social video mashes together two unquestionably powerful marketing tactics. As entrepreneurs calibrate their 2021 marketing budgets, the real question is how to maximize their social video ads. A […]
Keep The Faith In Small Business Let’s slow the roll on the demise of small business. The “death of Main Street” theme is provocative. But it’s also a seriously flawed overreaction to the impact of Covid-19, ignoring recent evidence and decades of experience. According to the U.S. Bureau of Labor Statistics, the number of business closings peaked […]
If you build it (and your online presence) they will come: How to get digital marketing right Digital marketing for small businesses has never been more important. Why? Because the online marketplace remains relatively unaffected by the happenings of the real world. COVID-19 has shown us how those operating in the digital space can survive, if […]
Covid leaves 6m UK small businesses and 16m jobs in ‘precarious position’ Survey finds nearly two-thirds of entrepreneurs believe their business may not survive pandemic A shop in the City of London. One survey of 1,500 small businesses found a large majority expected trade to get worse. Photograph: Peter Summers/Getty Images An estimated 6m small businesses in […]
5 digital marketing strategies post COVID-19 The dawn of the digital age changed lives and the rise in digital marketing was a turning event across every industry vertical. The global business, including startups to enterprises and freelancers to corporate, was on an exponential growth track. But then something happened and before anyone could fathom it, […]
