Facebook seems very convinced that more people would use Facebook Stories more often if they understood the various creative options available, and could more easily find them in their posting process. Last month, reverse engineering expert Jane Manchun Wong revealed that Facebook was working on a new iteration of the Stories composer screen, which placed more Stories options […]
After announcing its new Snap Games platform at its partner summit back in April, Snapchat has this week announced the first big game for the platform, with a new group shooter, along similar lines to Fortnite, from FarmVille creator Zynga. The game, called ‘Tiny Royale’, pits you and groups of your friends against others, in similar style to […]
It’s been in development for some time, and now, Facebook is launching its own variation of Bitmoji – called Facebook Avatars – which will provide users with an alternate, cartoonish identity, for use in a range of stickers and tools that can be applied across both Facebook and Messenger. The process for creating your Facebook Avatar is simple […]
TikTok is reportedly testing new ad targeting options to lure marketers Looking to strike while the iron’s hot, trending video app TikTok has reportedly been pitching advertisers on a new interest-based ad targeting option, which would enable brands to reach specific subsets of the platform’s young audience in order to maximize the performance of their […]
Instagram has officially announced the launch of its new Branded Content Ads option, which will provide additional ways for businesses to maximize their on-platform influencer partnerships. As explained by Instagram: “Starting today, we’re introducing the ability for advertisers to promote creators’ organic branded content posts as feed ads. 68% of people say they come to Instagram to […]
