Tag: Social Media

In Zuck we trust: Facebook to launch own Cryptocurrency

Facebook’s plans to mint its own digital coin next year will test the company’s consumer credibility. After being savaged for months for its cavalier attitude toward users’ privacy, the social network will be asking those same users to trust its new cryptocurrency. The currency, called “Libra,” will be stashed in a digital wallet, the first product of […]

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How to develop a great digital brand with an appealing brand voice

From your emails to social media captions, blog posts and infographics, how your brand’s voice comes across will either encourage or deter your users from interacting with your company again. You may have had one of those terrible experiences where you call a customer service line and find a rather unpleasant person on the other […]

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Facebook to remove ‘Company Overview’ and ‘Biography’ fields from Pages

The company recommends Page owners add the information to their Page descriptions. Facebook is alerting Page owners that it is removing a number of fields from Page info starting August 1, 2019. The fields to be removed include Company Overview, Biography, Affiliation, Personal Interests and maybe more, according to a tweet from Matt Navarra (who spotted the […]

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Report: Facebook the top network for app-installs, Google, Apple follow

AppsFlyer also says that app-install fraud is 30 percent across the industry. The top sites and networks for mobile app installs are, in order, Facebook, Google, Apple (Search Ads), Snap and Twitter. This changes somewhat by app category and geography but this is the hierarchy in North America according to the latest AppsFlyer Performance Index (registration required). […]

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Facebook’s digital wallet Calibra: What it could mean for marketers

The company plans to launch a digital wallet in 2020, setting the stage for global e-commerce opportunities. Facebook announced it is launching a financial subsidiary in 2020 called Calibra that will include a digital wallet offered as a standalone app and built into Messenger and WhatsApp. The digital wallet will enable global users to make financial transactions […]

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