Not sure how this one’s going to be received. While we all know YouTube as the king of online video – the place for movingimage content – the platform has this week announced that it will soon provide non-video advertisers with a new still image option that will appear within YouTube home feeds. Called Discovery Ads, the new option will use […]
Plus, Lululemon launches a line of personal-care products, and a mental health chatbot app raises $3 million. Facebook is creating a new open-source digital currency called Libra. The goal is for developers to create services for consumers to send money around the world easily and for free. Payment companies like Visa, Stripe and PayPal will help merchants accept Libra. Lululemon is expanding […]
How to develop content your target audience actually wants. In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it. But as long as we have […]
Every small business should be on Facebook. With more than 2.27 billion monthly users, small businesses can use Facebook in a number of ways to promote services, increase customer support and boost recognition. Using Facebook for business may seem difficult, because its rules and algorithms change frequently. However, with the right strategies, Facebook is one of […]
The way you interact with customers can truly make or break your business, whether it’s in person or online. The internet has provided another outlet to build your brand – your logo, tagline, products, etc. – that customers can engage with. The increase in businesses’ technological use has created a necessity for digital marketing. It […]
