Tag: Social Media

Facebook warns advertisers ‘Clear History’ tool may impact ad targeting

The transparency tool designed to give users more control over their data will be rolling out in the coming months. Facebook released an announcement Tuesday letting advertisers know that its coming “Clear History” tool — a feature that will allow users to disconnect their off-Facebook activity from their profile — may impact ad targeting, but will not […]

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Advertisers seeing dwindling results with Facebook’s 1% Lookalike Audiences

The ad targeting capability was a highly efficient tool for finding like-minded audiences once upon a time, but some marketers are seeing diminished outcomes. Facebook’s Lookalike Audiences have long been a favorite ad targeting tool for advertisers, allowing marketers to use Custom Audience lists to find like-minded users on the platform. Advertisers can select their […]

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LinkedIn company Pages now show Sponsored Content ad history

Users will be able to see all the native ads a company has run in the LinkedIn feed during the last six months. LinkedIn has launched an Ads tab for company Pages on its platform. Similar to Facebook’s Info & Ads tab for Pages, the LinkedIn Ads tab will list all the native Sponsored Content ads a company […]

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