eMarketer has downgraded its forecast for the amount of time people will spend daily on Facebook this year by 2 minutes. eMarketer reports the average amount of time people will spend each day on Facebook this year will remain unchanged from last year at 38-minutes. That number is expected to drop to 37-minutes per day […]
Every user who passes on joins the rapidly swelling ranks of Facebook’s army of the dead. Death is coming for us all. But in the internet age, those who remain are faced with the very 21st-century problem of figuring out what to do with the data, social media accounts, and other digital remains of those who’ve […]
We’ve discussed the importance of creating a social media strategybefore. Having a clear plan for how your business will use channels like Instagram, Facebook and Twitter significantly increases your chances of success. After you start implementing your strategy, you need a way to follow up and make sure everything is going as planned. The best way […]
Be honest: is your business actually getting anything out of its social media presence? Harsh question? Maybe so. But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our […]
Do you have your social media marketing strategy squared away for 2019? If not, we don’t blame you. Because 2018 was a whirlwind year for social marketing to say the least. Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. Instagram finally came into its own by rolling out a whole slew of business […]
