Webby Awards executive director Claire Graves recommends taking a page out of Gritty and Glossier’s book to create a more powerful social media footprint. As you grow your business you want to meet your customers where they are, and that means creating an online presence that is unmistakably you. When brands try to contort themselves […]
This influencer breaks down his experience on building brands through social media. Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Andrew Medal sits with Branden Hampton — a content, engagement and branding expert who helps individuals and brands maximize their online presence and brand equity — in Los Angeles to […]
If there’s one thing that is constant about social media, it’s change. So many things influence the way we behave on social media: technology, social changes, economy, and politics. All of them are changing at a rapid speed, so you can imagine how volatile the social media world is. This makes predicting trends for a […]
Facebook constantly expands its advertising offerings by introducing new features to accommodate advertisers in their effort to make the most out of their platform. Whether it is creating ads that tell the brand’s story with carousel ads, immersing users in their brand’s world with Canvas or Stories ads, or cutting down the time to create […]
Available ad impressions on social media are hitting a wall as user growth slows, driving up CPC and CPM prices. As demand increases, it becomes even more important for advertisers to properly optimize campaigns to maximize their return on investment for paid social. According to Merkle’s Q2 2018 Digital Marketing Report, advertiser spend increased 40% year-over-year in Q2, […]
