As you prepare for 2019, here are five social media marketing trends that you must consider while creating your social campaigns. Social media is always evolving, and so are the content consumption habits of users. Marketers must keep themselves abreast of the latest trends so that they can equip themselves to better plan and devise […]
Social media is a double-edged sword, it can destroy and it can build. PHOTO | AFP Earlier this week, a university student struggling to raise school fees used her Twitter account to rally Kenyans to fundraise towards her education, requesting her followers to retweet her post. Her tweet was severally retweeted and eventually caught the […]
Note: This blog post has been updated on 28th December, 2018. If you want to grow your business on Instagram, then it becomes immensely important for you to create high-quality content for Instagram that succeeds in engaging with your followers. However, it is easier said than done because most of the businesses or brands fail to […]
People are talking about your brand. But are you listening? Social media monitoring tools or the social listening tools are a great way to get ahead slicing through all the noise by monitoring the conversations that are of great significance to your business. Social media is a powerful research tool! Make the most of it […]
2019 is round the corner. And as a social media manager you are probably planning everything you want to do in the coming year. While working with teams, creating new campaigns and handling the traffic on social networks, we often think about how the processes we follow can be made more efficient. Here are 9 tools we […]
