Tag: Social Media

Are Facebook Groups The Future Of Social Media (Or A Dead End)?

In March 2017, Condé Nast Traveler did something a little unusual in the social media universe. They played hard to get. Instead of courting new followers with clickbait and promo codes, the company required that interested people apply to get into their closed Facebook Group, focused on female travelers. To be considered for membership, applicants had to […]

Read more
Limiting Your Social Media Use Can Improve Your Wellbeing, A New Study Says

By now, most people have heard the arguments that social media can have a negative impact on mental health. But that doesn’t mean it’s easy to renounce the platforms altogether, particularly as they now play such a fundamental role in how we stay connected to each other. Fortunately, a new study suggests that you needn’t […]

Read more
7 Steps in Creating a Winning Social Media Marketing Strategy in 2018

Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right? Well it’s 2018 and not much of the same logic applies today. With 30% of millennials saying they engage with a brand on social at […]

Read more