Tag: Social Media

Why Good Ethics Are Now Big Business

Why Good Ethics Are Now Big Business—And How To Embrace Them Was 2020 the year that “purpose” went mainstream? It’s been an increasingly popular buzzword in big business for a few years now, following on from sustainability, ethics and, before that, Corporate Social Responsibility, but all have suffered from the same problem: a strong whiff […]

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How to Build an Audience and Avoid Pods

How to Avoid Social Media “Pods” and Still Build an Audience There are better ways to grow your following. In the last several years, social media “pods” have become a popular strategy to get more attention and engagement through a social media channel’s algorithms. Although many pods involve people who already know each other, it’s also possible […]

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4 Tips to Create Your New Business

Telling Your Startup Story: 4 Expert Tips to Create the Perfect Investor Pitch for Your New Business Your pitch has to persuade people that your startup is going to be successful, but also that you’re the one who will take it there. When it comes to pitching, the odds often seem stacked against startups. Investors reportedly […]

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A Weapon of Recreation or Distraction

Social Media: A Weapon of Recreation or Distraction Isn’t everyone? With the coronavirus posing a threat to our families and us, the decision to stay at home is by far the wisest one. Understandably, being on house quarantine requires certain forms of activities to do for when we are bored and also when we’re not […]

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Social Dilemma highlights the social media problem

Netflix’s The Social Dilemma highlights the problem with social media, but what’s the solution? Facebook has responded to Netflix documentary The Social Dilemma, saying it “buries the substance in sensationalism”. The show is currently in Netflix Australia’s top ten list and has been popular around the globe. Some media pundits suggest it’s “the most important documentary of our times”. The […]

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