TikTok is reportedly testing new ad targeting options to lure marketers Looking to strike while the iron’s hot, trending video app TikTok has reportedly been pitching advertisers on a new interest-based ad targeting option, which would enable brands to reach specific subsets of the platform’s young audience in order to maximize the performance of their […]
YouTube announces new partnership with AXS to facilitate concert ticket purchases from videos Given the popularity of music videos on YouTube, it makes sense for the platform to add in more ways for users to purchase concert tickets direct from those clips. Indeed, the majority of the most viewed clips on the platform are music videos. YouTube first […]
Amazon replicates Pinterest lens with ‘StyleSnap’ feature With Pinterest slowly building upon its eCommerce credentials, Amazon, the reigning eCommerce leader, clearly has no intention of letting the social network steal any of its thunder. This week, at Amazon’s re:MARS 2019 conference, the company has announced a new in-app tool called ‘StyleSnap‘, which will enable users […]
