No matter how thorough your business plan, some things inevitably need to change. Here’s how to know when — and how — to adjust your plans mid-stream. 3 Key Signs Your Startup‘s Business Plan Needs to Change, Pivoting is expensive, but so is making smaller changes to your business plan to address the present-day realities of your […]
5 Steps for Small Businesses to Build a Marketing Road Map. Build long-term value by connecting your tactical marketing work to strategy. Marketing teams at companies of all sizes are frazzled. And for good reason. There is a constant stream of “new” — new channels to explore, new audiences to target, and new analytics tools to measure […]
How to Connect With Your Community to Grow Your Business. Tips and simple steps to help you start strong and keep growing. As you explore the possibilities of taking the entrepreneurial route and starting a business, one question to ask with each opportunity is, “How would I attract and keep customers?” One big factor is […]
How To Manage Startup Launch Without Losing Momentum. Sustaining startup momentum is about working relentlessly towards a vision on a journey filled with ups and downs where the goal is to increase the successes and minimize the losses. Here are 4 ways for managing startup launch and growth without losing momentum.GETTY Launching a startup can take […]
How A Hoppy Tea Startup Draws Craft Brew Lovers. Hoplark HopTea cofounders Dean Eberhardt (left) and Andrew Markley in their Boulder, Colo. brewery, which produces a sparkling tea brewed with hops.HOPLARK HOPTEA The first time I took a swig of Hoplark HopTea, I’ll admit I wasn’t expecting much. Iced tea is seldom my go-to beverage, but I […]
