How To Create A Written Marketing Plan To Build Your Business Picture this: You’re at the airport, walking down the jetway as you board your plane. As you walk onto the plane, the pilot greets you: “Hey, welcome on board! I’m really glad you’re here. I don’t actually have a flight plan and I’m not really sure […]
Looking For A Business Plan Alternative? Consider A Business Model Canvas For Startups Every startup business needs a plan—but a traditional business plan isn’t your only option. © SYDA PRODUCTIONS- ADOBE STOCK Is the thought of writing a business plan holding you back from starting a business? If you’re eager to get your business idea off […]
4 Ways To Inspect What You Expect Without Being A Helicopter Boss. Give employees freedom, but continue to hold them accountable to promote a healthy environment of ownership, mutual respect, and productivity. GETTY Nobody likes a hoverer. Especially not your employees. But when it comes to your business, you have a responsibility to ensure things are getting done. […]
How Companies Can Prepare for the Age of Sponsored MarketplacesSponsored marketplaces are well positioned to influence the next wave of e-commerce.GETTY When you shop online, you probably start with a Google search. But for most products, Google redirects you to an e-commerce site like Amazon. Despite initiating the transaction, Google receives $0 in referral commission. Until […]
The Easiest Way To Start A Company. Steve Jobs ability to look forward from iPods to digital music drove Apple’s growth. (Photo by Justin Sullivan/Getty Images)GETTY IMAGES There’s nothing like being in the right place at the right time. Smart companies spend big money on research and development to ensure that their offerings are up […]
