Ask these 4 questions first to start a business. Some people who launch companies end up being wildly successful, but there’s an unpleasant truth: Many fail. Before you risk it all, here’s a quick guide to gauge whether you should go for it, from serial entrepreneur Scott Galloway. This post is part of TED’s “How […]
How to Get Banks to Say Yes to Your Small Business Loan. A thorough business plan is a crucial part of any application. In my experience in banking, more than three-quarters of business plans that come with projection-based applications fall short in one or more key areas. Many of the plans I see consist of a few […]
Let’s go back to the year 1994, a major turning point in the history of the digital arena. Netscape, the first successful mass-market browser was released. In the next 2 years that followed, the number of people using the internet increased from 16 million to 70 million. Seeing the immense scope that the internet brought […]
We’ve discussed the importance of creating a social media strategybefore. Having a clear plan for how your business will use channels like Instagram, Facebook and Twitter significantly increases your chances of success. After you start implementing your strategy, you need a way to follow up and make sure everything is going as planned. The best way […]
Be honest: is your business actually getting anything out of its social media presence? Harsh question? Maybe so. But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our […]
