With the holiday season rush coming to a close, it’s time for business owners around the world to revamp their digital marketing strategies. The first order of business? Optimizing your SEO. Let’s face facts: If Google doesn’t know who you are, no one does. Every business owner wants their business to be an online authority in their […]
Search engine optimization changes constantly, and businesses that want to stay ahead of the competition need to be aware of them. Keeping a pulse on these changes has been part of my job for the past 14 years in helping companies around the world rank at the top of search engines. Now that 2018 has […]
In 2020, companies in the U.S. will spend $80 billion on search engine optimization (SEO) marketing, according to a report from Borrell Associates. With that kind of money in play, we know everyone is chasing after the holy grail of internet marketing: organic search traffic. And as far as the data is concerned, competition is only going […]
Apple CEO Tim Cook says there’s a “mismatch” between the skills learned in college and the skills that businesses need, especially when it comes to coding. He also said that half of Apple’s US employment last year was made up of people who did not have four-year degrees. The comments were made during the American Workforce Policy Advisory […]
If you’re on LinkedIn, there’s a good chance you’re guilty of (at least) one of the mistakes listed below. We talked to LinkedIn career expert Blair Decembrele about how to avoid them. For example, if you’re job-hunting, be sure to alert recruiters that you’re open to new roles. Your current employer won’t find out. LinkedIn can […]
