DRIVING INNOVATION IN STARTUPS WITH DISRUPTIVE TECHNOLOGIES Thriving and sustaining in today’s digital age requires a startup to focus on business values of both customers’ and employees’ along with their expectations. Large, successful companies already realize their core competencies and services, establishing themselves as the go-to-market place for a particular outcome. But the startup ecosystem […]
Is your startup the next TikTok? And I don’t mean building an app that gets the world addicted to short-form videos. I mean, where you build a huge company that spans the world and then get turned into a political football. The Bytedance-owned app developer still appears headed for a shutdown in the US, after […]
20 Things I Learned From 20 Years of Working in the SEO Industry A seasoned SEO professional shares 20 of the most important lessons she has learned from two decades of experience in the industry. Being an SEO professional has its challenges and its rewards. After working in the SEO industry for more than 20 years, I […]
How To Retain Your First Startup Product Users Proving that the product can provide consistent value to the customer is as important as attracting the customer. Here are three customer retention tips that will help you launch a product designed to attract and keep the customer.GETTY At the idea stage, most founders are focused on building […]
A Well-Planned Company Pivot Can Save Your Business Take it from Twitter and Starbucks, among others: A slight tweak to your model can make all the difference. Sometimes in business, something just isn’t working, despite the best efforts of everyone involved. This is when founders have a choice: Either close up shop, or consider a strategic pivot into […]
