The Secret Ingredient for Good Crisis Communication. How do the best leaders show up during tough times? They lead with empathy. Covid-19 has put a spotlight on how leaders communicate with their employees, customers, and communities during unprecedented times. From reporting the latest updates on national television to issuing brand statements on social media, we’re seeing leaders […]
The Importance of Pull Marketing in Your Strategy. Given the instability in the current business environment, branding, content marketing, and thought leadership have never been so important. COVID-19 has already had a dramatic impact on consumer behavior. Entire workforces have gone remote and many workers have seen their jobs disappear completely (even if only temporarily). […]
3 Tricks for Getting More Email Clicks. Many marketers will tell you their engagement rates need to improve. Here’s how to not be one of them. The way people interact with your emails tells you everything about your marketing strategy. Are you sending valuable content? You’ll see the feedback reflected in your open and click rates. […]
How to Make Your Product Stand Out In a Crowd. Finding ways to differentiate your products may require some additional market research and tinkering with your product development and advertising. Here are four ways to do it. As nice as it would be to come up with something that is truly one of a kind, […]
5 Tips to Forge During the COVID-19 Crisis. The strategy and tactics you establish now will define how you interact with customers in the future. Andy Bailey, an Entrepreneurs’ Organization (EO) member in Nashville, is an author, CEO and head coach of business coaching firm Petra Coach, who serves in an advisory role on the Gazelles Council, leaders of […]
