Create KPIs to Reflect Strategic Priorities “What do you think of our scorecard?” asked Phil (not his real name), the CEO of the main roads department of a large Australian state. Phil had emailed me his organization’s scorecard of 29 key performance indicators (KPIs) to review ahead of a workshop I was to run for […]
3 Omni-Channel Marketing Strategies Worth Stealing in 2020 How do you deliver personalized, targeted, empowering customer experiences across every touchpoint and device today? Here are three brands that got it right. Andre Chandra, an Entrepreneurs’ Organization (EO) member in San Francisco, is the founder and CEO of Propelo Media, an omni-channel direct marketing company that helps clients with […]
3 Tips to Creating a Content Marketing Strategy Content marketing is a great way to grow your business I’ve had the pleasure of leading many content teams, and I learned a few useful tips along the way. Creating content for the sake of creating content is never the way to go, and I’ve seen many companies blindly create content […]
7 Social Media Conferences You Need to Attend 2020 New decade, new things to learn. Increase your skillset and get ahead of what’s coming in social at one of these essential industry events across North America. Social media is an essential marketing tool every brand has spent a lot of time–and company resources–investing in during the […]
Don’t Hire a Marketer Until You’ve Asked this Question If the answer isn’t an enthusiastic “YES!”, think twice or even thrice before hiring that marketer. For the first 90 days of this year, I’m each week posting the “single most important thing you need to know” about 13 essential aspects of sales and marketing, because […]
