The Importance of Creating a Multichannel Marketing Strategy. Utilizing multiple channels throughout a campaign can help you improve connections, leads and conversions. As a marketing agency owner, my clients are always coming to me to talk about the “next big thing” in advertising. They want to try email, social media or paid ads. They’ve heard about success on […]
How Content Marketing Has Changed. It can be difficult to keep up with the ever-changing definition and expectations surrounding content marketing. Content marketing can be a concept many fail to understand — and it’s not surprising why. The definition and expectations surrounding content marketing seem to be always changing. In the early days of content marketing, […]
Q4 Strategy Pivots for Marketers to Consider. Are we falling outside the sphere of influence? Influencers are far from losing marketing power. According to the State of Influencer Marketing 2019 report, 320 platforms and influencer marketing agencies have been created since May of 2018, and brands are still seeing a significant return on investment (ROI) from partnerships with content creators. […]
How to use stories to engage, persuade, influence, and entice. Storytelling as a Marketing Strategy. Some psychologists encourage their patients to write their life experiences as stories to promote understanding and open the door for a greater sense of self-acceptance. As a marketing expert, I recommend the same form of therapy for brands. Through storytelling, a brand can bring customers […]
Billions of people around the world use social media, so it’s an effective way to reach your target market wherever they may be. If you run a business and are trying to reach more people in your target audience, how much have you invested in a social media marketing strategy? Social media isn’t just for users to […]
