The CIO’s next big challenge: Making money, not spending it. CIO strategies: Tech leaders have to support how their business generates revenues and profits if they are to be taken seriously. The best CIOs have moved beyond just operational IT concerns and now spend most of their time thinking about how they can help their company […]
Why An Effective Digital-First Strategy Puts Technology Second The tendency to prioritize technology can make you lose sight of what matters most: relationships.GETTY Digital Strategy can Puts Technology Second Today, every business is powered by data. When consumers worldwide — and, more specifically, your customers — demand data-driven results, it’s easy to assume your entire focus […]
Want to Know the Secret to Scaling Your Business the Right Way? Follow These 4 Strategies Here are four tips to successfully grow your business. Strategies to Scale Your Business While we’re quite proud of our growth at trivago, it has not always been easy. We have learned tremendous lessons along the way, some at very painful […]
How to Recruit New Customers–Using the Ones You Already Have Nudging your customers to sing your praises is the best advertising you never bought. But be careful: There’s an art to this ask. When the recession decimated the corporate-gift-market accounts of the Goulet Pen Company, founder Brian Goulet sought out new ideas–and customers–at a fountain pen show […]
5 Email-Marketing Strategies to Conquer Consumer Inaction. Start creating list segments based on actions users don’t take. Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based on demographics, psychographics and behavioral data. As these tools get more […]
