Tag: strategy

Ready to Be an Entrepreneur? Here’s How to Make Your Second Act a Success.

You don’t have to feel stuck in corporate life. Take the first steps toward turning your passion into success. From what we see on TV, online and scrolling through social media, startup founders are young, male and living in Silicon Valley. But according to various studies the average first-time entrepreneur is in their 40s. The Kauffman Foundation […]

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How to Know Whether Writing a Book Will Grow Your Business

Follow these guidelines to make the smart choice and get the most out of it. Some entrepreneurs think that getting a book published or self-published will magically become the calling card that gets them more business. Others know that calling cards do you no good if they stay in your desk in one of those little white boxes. The same holds true […]

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Need to Generate a Business Name? Here’s How to Get it Right.

Three tips for crafting the perfect moniker for your business. You have a great idea for a company. You’ve nailed your business plan. Now comes the hard part. What do you call it? There are several ways to do it. You can hire a branding expert or a naming agency. You can have long brainstorming sessions with […]

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Why Saudi Arabia Is Being Increasingly Seen As The Place To Be To Start A Business In The Middle East

“There are a lot of people who think Saudi is a place where it’s not easy to work or it’s not easy to get a license. In reality, that’s not the case.” “Did you really quit McKinsey to do this?” Alper Celen’s decision to trade his cushy job at the prestigious global management consulting firm’s Scandinavian offices for a […]

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