Last December, TechCrunch reported that Facebook was re-launching its search ads after a five year absence. And this week, access to Facebook’s new search ad option appears to have been significantly expanded, with a range of Facebook advertisers reported that ‘Search’ is now an option within their Ad Placements tools. As you can see in this example, which […]
For some businesses, ranking for a larger region may make more sense than optimizing for a hyperlocal approach. This is especially true for service area businesses that offer services in various areas and may not get in-office foot traffic. Implementing a well-orchestrated regional SEO strategy can help extend your impression reach without breaking the bank […]
It’s time to suit up, and figure out what we need to do to kick business into high gear. In the UAE, summer 2019 virtually started with an early Ramadan in May, which was followed by the break for Eid al-Fitr, and then the summer holidays from school, and continued with the Eid al-Adha break that happened […]
How Huda, Mona, and Alya Kattan built Huda Beauty out of Dubai The Kattan sisters on building the Huda Beauty megabrand out of Dubai (and no, they aren’t done with their ambitions just yet) In person, Huda Kattan, the driving force behind one of today’s fastest-growing beauty brands, Huda Beauty, radiates steely self-assurance. Not that I […]
It is essential for all business owners to understand the new requirements imposed by single touch payroll (STP) reporting. STP is a new compliance regulation imposed by the ATO (Australian Taxation Office) in relation to the reporting of tax and superannuation information by employers. On the 1st of July 2018, STP became mandatory for all businesses with 20 or […]
