Tag: strategy

The ultimate guide to a rock-solid B2B marketing strategy [Infographic]

Are you looking for new ways to beef up your digital marketing strategy? While B2C strategies get significant focus, through the latest new feature releases and consumer tools, B2B brands need to implement more specific processes which will help guide their target consumers through the lead generation and sales process.  There are a range of […]

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A New era of Google Search: What it means for SEO

Important changes are happening at Google and, in a world where marketing and algorithms intersect, those changes are largely happening under the radar. The future of search looks like it will have considerably less search in it, and this isn’t just about the end of the 10 blue links, but about much more fundamental changes. […]

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Ingredients for content marketing strategy

5 Crucial ingredients for a tremendous content marketing strategy [Infographic] Are you in the process of creating a content marketing strategy for your business? Want to know the key ingredients every content strategy requires for success? Oracle, with the assistance of Lee Odden, shares its guide to crafting a content marketing strategy in this infographic. Here’s a […]

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Unexpected legal risks your agency can encounter

Unexpected legal risks your agency can encounter Many entrepreneurs – especially startup founders such as digital marketing agencies trying their hand at business for the first time – are way too excited about all the possibilities opening in front of them to think that the most difficult problems they will have to deal with can originate not […]

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How to develop a great digital brand with an appealing brand voice

From your emails to social media captions, blog posts and infographics, how your brand’s voice comes across will either encourage or deter your users from interacting with your company again. You may have had one of those terrible experiences where you call a customer service line and find a rather unpleasant person on the other […]

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