Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program. In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — more than three times the number who started […]
Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels. Analyst firm Juniper Research is predicting “nearly 8 billion digital voice assistants to be in use by 2023.” That represents annual compound growth of more than 25 percent. It’s a very aggressive estimate that depends on continued smartphone […]
Ilir Sela knows pizza. Growing up with both parents and grandparents in the pizza business in New York City, Sela had the experience needed to merge local pizza and technology like no one has done before. “I launched in 2010, originally [called] MyPizza.com, with the sole purpose of uniting local pizza – getting all these owners […]
Start-ups Need More Than Money To Succeed – They Need Smart Money. Start-ups need investors who bring not only cash to the table, but also their networks and business acumen. Ask any start-up what the single most important element to success is and – more often than not – the answer will be money. Financing […]
5 Compelling Reasons for Starting a Business Even Though Most Businesses Fail. Entrepreneurship is an adventure and true adventure requires hardship. Recent research shows that 75 percent of all startups ultimately fail, many of those within the first year of their existence. Nobody likes failure, obviously, even as we recognize that there are many lessons to be learned from […]
