Majority of chains call local-digital marketing an ‘untapped opportunity’ But 77% of multi-location brands complain executing locally at scale is very challenging. When people hear the phrase “local business” they tend to think of mom and pop stores. But national brands like Chipotle, Anytime Fitness, Home Depot, Macy’s and Walmart are also local businesses because […]
The Number One Thing Every Small Business Can Do To Thrive Now Kevin Phalen, VISA’s head of global business solutions, says that even the smallest businesses now have the capabilities and tools to embrace digital transactions, a key to keeping safety-conscious customers coming back during the pandemic. VISA If you want to survive and thrive in a […]
5 Best Search Engine Optimization (SEO) Tools Organic search refers to how your visitors get to your site based on their queries on search engines (most frequently Google – >90% of searches). Whatever your product or service is, reaching the top of the search results has become a top priority for most businesses marketing departments. […]
Green Business Energy – All You Need To Know If you want your business to do its bit to tackle climate change and protect the planet, there are two main options open to you – switch to a green business energy tariff, and/or generate some or all of your own renewable business energy. Here, we […]
How to Use Heatmaps to Take Your SEO Strategy to the Next Level Heatmaps are an essential tool for helping marketers understand how users interact with a website. Here are nine tips on how to use heatmaps to boost SEO. Heatmaps have been a mainstay of the digital marketing scene for a while now. They’re […]
