Digital marketing predictions for 2021 and beyond 2020 has well and truly been an ‘unprecedented’ year, and with Brexit underway and vaccines on the horizon, next year is likely to be a chaotic one too. Through all the uncertainty, some key trends have emerged over the last 12 months that we expect will shape the […]
Five affiliate marketing and program management trends for 2021 AffiliateInsider suggests five tips for affiliate management to include in your 2021 strategy. As we reach the end of 2020, it is important that we reflect on what we’ve learned in the past year. Things have changed and we’ve all managed to pivot businesses and team […]
Why are some brands still failing to recognise the power of social media? I’m sure most of you would have heard about PureGym’s Luton and Dunstable site publishing an unforgiveable racist Facebook post during Black History Month. While I won’t dwell on the offensive details, it raises an important point: there are still brands out there that […]
Only existing market leaders are benefiting from coronavirus lockdowns New, agile startups usually get all the attention, but as The Drum columnist Samuel Scott writes, one unintended consequence of the coronavirus lockdown is that the big business Goliaths are actually pummeling the small Davids to death because of how distribution has changed. The best pizza […]
Digital marketing is accelerating – so what’s next? In 2019, Hallam, Google’s Premier Partners Growing Businesses Online 2019 award winners, published one in a series of eBooks: The Future of Digital Marketing: 2019 and beyond. Covid-19 has ground the world to a halt, but has accelerated digital marketing, taking it down paths that have not been ventured […]
