Short-Form Video Take a Bigger Chunk of Marketing Spend Brands constantly try to guess what’s next in marketing. It makes the most sense to meet consumers where they are — on their phones watching videos. The online video climate has developed considerably, even in the past couple years. For businesses looking to adopt internet video content — […]
7 Social Media Conferences You Need to Attend 2020 New decade, new things to learn. Increase your skillset and get ahead of what’s coming in social at one of these essential industry events across North America. Social media is an essential marketing tool every brand has spent a lot of time–and company resources–investing in during the […]
Paypal predicts social commerce businesses will double in 6 months The number of UK businesses selling on social media sites and apps is predicted to double in the next six months, according to research commissioned by PayPal. The findings were published in PayPal’s fourth annual commerce index, which focused on the supply and demand of social […]
TikTok is reportedly testing new ad targeting options to lure marketers Looking to strike while the iron’s hot, trending video app TikTok has reportedly been pitching advertisers on a new interest-based ad targeting option, which would enable brands to reach specific subsets of the platform’s young audience in order to maximize the performance of their […]
There are many opportunities for apps and businesses to collaborate on co-branded experiences tied to brick-and-mortar locations. TikTok, the video creation app, is looking to monetize its popularity, and for good reason: since its founding in 2016, TikTok has achieved one billion downloads. It was reported recently that TikTok is testing sponsored ads that direct users to advertiser’s websites. This […]
