Use Social Media To Promote Your Product One of the crucial factors that can make or break a product promotion is its social media presence. You can either do it only for a single product, or choose to build your overall brand presence with social media. But no matter what you opt to do, one […]
7 Biggest Social Media Sites in 2020 All social media networks are not created equally. While Instagram might be a powerhouse for one brand, it’ll do nothing for another – and while one business might have tons of engagement on Facebook, another business will gain more traction on LinkedIn. With that in mind, how do you choose […]
Facebook Used to Be an Essential Marketing Tool An Inc. survey of small-business owners illuminated discontent over data privacy, increasing ad costs, and flagging returns. In 2013, AHS Consulting founder Amna Shah started boosting her business’s presence on Facebook. She and her employees worked to build out a page with information about the Chattanooga, Tennessee-based company, […]
6 Tools You Need to Boost Sales on Social Media The right combination will make social selling a lot easier. Social media channels are great for building brand recognition, improving your reputation, and increasing awareness of your products or services. But social selling, the term used for actually closing a sale on social media, takes […]
Google Can’t Tell the Difference Between Ads and Search Results Two changes to how Google displays search results will likely have a real impact on your business. Most of us think of Google as the place to go and get answers to just about everything. In fact, 90 percent of all search queries use Google, accounting for almost half of all […]
