A Technical SEO Guide to Redirects. Websites change structure, delete pages and often move from one domain to another. Handling redirects correctly is crucial in order to avoid losing rankings and help search engines understand the changes you have done. Redirects have a status code starting with number three (i.e., 3XX). There are 100 different possible status codes but […]
The Complete Guide to Mastering Duplicate Content Issues In the SEO arena of website architecture, there is little doubt that eliminating duplicate content can be one of the hardest fought battles. Too many content management systems and piss-poor developers build sites that work great for displaying content but have little consideration for how that content […]
Affected By Recent November 2019 Algorithm Update After several significant updates hit at once, many website owners were confused as to why their traffic declined and how to fix it. One of the biggest challenges of SEO marketing is the fact that search algorithms are constantly being updated and changed. These updates are designed to […]
Whenever you use the internet, you’re leaving some kind of trail. Posting, sharing, creating accounts, and visiting websites with cookies all create a digital footprint that can be traced back to you. This is just the way the internet works right now, but it can make people feel like they don’t have any privacy. If […]
5 Ways to Avoid Website Redesign Failures. Website redesigns can become make or break moments for any in-house marketing team or external delivery agency. Many websites re-launches fail to meet stakeholder expectations or destroy hard-earned digital marketing performance. But this should never have to be the case. There are tried and tested best practice approaches […]
