A study of popular YouTube videos in 2019 reveals which keywords are associated with the most views. Pew Research Center published an analysis of every video on YouTube created by high-subscriber channels in the first week of 2019. For the purpose of this study, a high-subscriber channel is defined as one with at least 250,000 subscribers. […]
YouTube Unveiled New Monetization Options for Creators The facts: YouTube announced new and expanded monetization options for creators at VidCon on Thursday, according to a company blog post by Chief Product Officer Neal Mohan. Many of the features touted at the Anaheim, California, show for creators were focused on livestreaming and subscriptions. The platform unveiled Super […]
YouTube announces new partnership with AXS to facilitate concert ticket purchases from videos Given the popularity of music videos on YouTube, it makes sense for the platform to add in more ways for users to purchase concert tickets direct from those clips. Indeed, the majority of the most viewed clips on the platform are music videos. YouTube first […]
App ads will soon be eligible to appear on the YouTube homepage feed. A new bidding option and YouTube inventory were among the announcements for app marketers running Google App campaigns (formerly Universal App Campaigns). Google announced the updates at its I/O developer conference Wednesday. Target ROAS bidding. With Google’s target return on ad spend (tROAS) automated bidding, […]
Not sure how this one’s going to be received. While we all know YouTube as the king of online video – the place for movingimage content – the platform has this week announced that it will soon provide non-video advertisers with a new still image option that will appear within YouTube home feeds. Called Discovery Ads, the new option will use […]
