The meaning of On-site and Off-site SEO. The term Search Engine Optimization is abbreviated as SEO. It refers to the updating of the website and its related factors in order to get noticed in the crowded marketplace on the internet. 

To bring your business in front of people, optimizing the webpages and the content in it is necessary. These things are taken into consideration by search engines like Google to rank websites. When you rank higher on search engine result pages, more people recognize you.

This creates brand awareness and builds authority among competitors. Hence, you are easily noticeable to your target audience. 

A decade ago, SEO was simple. The basic factor was to pick the keywords related to your niche and location to make the website visible. Besides that, the internet was less competitive for companies.

But as the years have passed, new methods have come up. Apart from key-words, several other factors combine to determine the authority of a site. They include loading time, mobile-friendliness, backlinks, reviews, mentions, etc.

Now, SEO is divided into on-site and off-site SEO. There is generally a confusion among people regarding both of these terms.

In this article, we will discuss their meaning and see how despite being different, both are equally important in getting a good search engine rank.

On-site Optimization

Online SEO is another term for On-site optimization. It refers to direct methods of changing factors that influence a site’s search engine rank.

Posting a new blog, adding links to old blogs, promoting a new service, making changes to the website, all these falls under the on-site category. 

Search engines get information about your website from the meta tags. With relevant and informative meta-tags, it becomes easier for search engines to discover and crawl your webpages. 

They help in increasing click-through rates.

The outline of the page contents is provided by a Title tag. When analyzing a particular site, Google studies the title tag to look for relevance with its content. It gives an bad impression if the title does not relate to the information on the page. This looks spammy.

Similarly, meta description in the snippets let people know what your page is about. So, the description must be like a 2-3 line brief of what your page or content is regarding. 

You can conduct keyword research with the free as well as paid tools available online like SEMrush. After doing that, you can insert targeted keywords in your content that have large search volume and less competition.

Place keywords in URLs. Use targeted and related keywords in title tags. You can also naturally place keywords while writing blogs. Alt text for images can include niche tags. Search engines note these characteristics while rating a site.

Moreover, making the site mobile-first as a majority of people surf the internet from their phones. 

All these changes made directly on the website are a subcategory of On-site SEO. 

Read more: https://www.promotionworld.com/articles/seo/191106-what-does-site-site-seo-mean