What is the Right Content Length for SEO?

There are a lot of opinions online when it comes to content length and SEO. In this video, I debunk some of the “experts” and do my best to set you on the right track when it comes to creating the right content for SEO.

One of the sayings that we hear all the time in the digital marketing world is content is key. Over the years, we’ve seen a number of people talk about different lengths of content and how certain types of content or longer content tends to rank better in search.

Over the last few years, we’ve seen a number of massive changes in search with RankBrain, with Burt being part of the core algorithm. Google is using natural language now to understand context, semantic searches, and full swing with linked open data and the search engines have a much better idea of concepts and context within your content.

Does long form content work better than short form content?

Especially when it comes to earning those rich features, which sit at position zero in the search results this is an important question for content marketers and SEOs to answer. We can’t just read a blog out there and assume that it’s correct. We have to do tests on our own and understand what we see in the search results.

For the next few sides, I’m going to share with you some research I did into 100 different queries that rank for rich features, the length of their content and some things that we can learn based on this really quick study, which hopefully you could put back to practice to help you deliver better results for your business and your customers.

If you search the internet, you’re going to find a number of experts out there that have different opinions. Some will say 600 to 700 words per page. Some will say 1000 to 2000 words per page. Some will say 2000 words or more because you need to cover everything about the topic. While there is some data that will show that, hey, if you have more words, you can rank more. It’s not necessarily the case.

Here’s my advice. Don’t listen to any of this crap. This is completely taken out of context. It doesn’t really solve the problem because each piece of content is designed to meet a different type of intent. While 600 to 700 may have worked for one site.

There’s no guarantee that if you do 600 to 700 or over 2000 words, that you’re automatically going to rank. Google has reiterated this multiple times saying that word count, and honestly longer word count, isn’t a guarantee of ranking, and just because somebody is ranking in that position, there are a lot of other factors that are at play for why they might actually have earned that position.

Read more: https://www.business2community.com/